Sultan Tea

About Sultan Tea

With over 80 years of expertise, Sultan Tea stands as Morocco’s No.1 tea brand, blending tradition and innovation. From hand-selecting the finest tea leaves worldwide to mastering authentic Moroccan recipes, every cup reflects passion and craftsmanship. Rooted in Moroccan culture, the brand offers a wide range of premium teas and infusions – authentic, aromatic, and crafted to perfection for every taste and occasion.

The challenge

Help Sultan Tea penetrate the already saturated UK tea market and position themselves as the largest Moroccan tea brand. Showcased at the largest tea event in the UK, #NationalTeaDay.

What we did

We built a community of repeat customers. Most leading tea brands have a version of Moroccan tea but we have quickly positioned ourselves as the leading tea brand for Moroccan Tea. These customers are now loyal fans to the brand meaning they are now not just financially invested but also emotionally.

As you may know, people buy from people and every decision is backed with an emotional bias. This gives Sultan Tea the upper hand as they now built a huge community which can make selling and conversion rates much smoother, easier and most definitely cheaper.

The outcome

We built a community of passionate buyers and an exponential increase in sales. #NationalTeaDay was a huge success, with a substantial amount of sales and business enquiries from corporate companies who wish to stock Sultan Tea products.