Diamantine
Brand strategy, content and paid campaigns that created a new market for Moroccan fashion in the UK.
Results
- New followers
- 400%
- Return on ad spend in 3 months
- 7.3×
- Conversion on membership
- 400%
- People reached
- 2.2m
- Qualified leads from one funnel
- 9,439
- Overall engagements
- 64,471
About Diamantine
Founded in 2003, Diamantine is Morocco’s leading brand for Moroccan-inspired fashion with over 130 stores worldwide. Combining traditional craftsmanship with modern design, the brand produces high-quality, sustainable clothing for men, women, and children. Managing all production in Morocco, Diamantine champions trust, respect, and excellence while preserving cultural heritage and supporting local communities.
The challenge
The main challenge was to create their own market in a competitive UK fashion area, and to create a strong brand presence that expressed the uniqueness of their offering.
What we did
The brand strategy we had in place was unique of its kind, catered to a UK target audience. We took ‘product shots’ to a whole new level and created our own blue ocean in Moroccan fashion. 90% of Diamantine sales are to mass-market (non-ethnic) customers!
The outcome
With content creation at the forefront of their brand presence, we also built strong engagement through strategic paid advertising and collaboration campaigns. We were able to analyse the data and turn it into very successful lead generation campaigns for their email marketing programme.
“How can I start… wow. Truly fantastic work from strategy/marketing to production – full transparent work every step of the way and we truly value here at Diamantine.”
Want results like these?
Book your free audit and we’ll show you where your growth is coming from, and where it’s leaking. It covers:
- Where your traffic and leads come from
- Where visitors drop off before they enquire
- The quickest wins for your website, SEO and ads
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